Market Segmentation
Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.
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Original Article Source Credits: Investopedia, https://www.investopedia.com
Article Written By: Evan Tarver
Original Article Posted on: April 05, 2021
Link to Original Article: https://www.investopedia.com/terms/m/marketsegmentation.asp